is the online booking site and trading name of Private Tours ehf. Our registered head office is at Hafnarstræti 18 A 101 Reykjavik.

These booking conditions govern all bookings with Any booking made or order placed by you, whether through the company’s website or otherwise, shall be deemed as an offer by you to purchase the relevant package or other travel arrangement subject to these booking conditions.

No contract between you and Private Tours shall come into existence until Private Tours accepts full payment and issues a confirmation invoice. The person who makes the booking accepts these conditions on behalf of all members of the party and is responsible for all payment due from the party. Booking services with Private Tours are currently only available to persons who are at least 18 years old.

By submitting a booking, you warrant and confirm to us that you comply with these arrangements.

If you wish to change or cancel your day tour in Iceland, please contact Private Tours as soon as possible. We can offer a full refund if we receive your cancellation request with enough advance notice, preferably 48 hrs. or more before the tour departure date. A cancellation submitted after that time will be charged with 10% administrative fee.

However, please note that cancellations made within 12 hrs. of departure will NOT be refunded at all.

We strongly recommend that all our clients take out comprehensive travel insurance to avoid dispute in case of cancellation.

Private Tours claims no responsibility for any loss, damage, accident, injury, sickness or schedule change due to weather, strike or any other cause beyond Private Tours control. Private Tours acts in good faith, and cannot be held responsible for any agent, hotel, airline, guide, restaurant or any other person’s or company’s acts, defaults or delays in relations to our tours.

Private Tours reserves the right to alter routes, itineraries or departure times, without prior notice, should the necessity arise. In the case of any changes to flights (domestic and international) or to scheduled travel by cruise, ferry, bus or train, the passenger is responsible for any additional costs incurred as a result of such changes (e.g., additional nights at a hotel, meals, transfers, etc.), at the time provided. We therefore advise all customers to have comprehensive travel insurance to meet all contingencies.

Our goal is to provide excellent customer service and in order to do so we maintain strict quality monitoring. If, for any reason, you are dissatisfied with your tour package, we want to hear about it. We recommend you contact us as soon as any incident arises. If you are unable to do so at the time, you must advise Private Tours in writing within 30 days of your return. If you fail to do so, this may jeopardies your right to compensation.

All information in the website is subject to change. Private Tours reserves the right to alter/change/correct mistakes that may possibly appear in the website or published price lists.

Private Tours services are flexible and are designed to fit your needs at any time. We put all effort into giving you the high quality service that you deserve when traveling to Iceland.

When booking a tour with Private Tours you have secured the services of the best tours provider in Iceland.

All bookings made through Private Tour’s website , require a full payment with credit card at the time of booking.

Private Tours will not share your credit card information in any way. When you select to pay for your booking you will be sent to our payment provider secure website to complete your payment.

When payment is completed you will be returned to Private Tours where you will be able to retrieve your Voucher and Invoice for the booked tour and it’s Add-Ons, if any.

For cancellation policy, please read Changes & Cancellation under Booking Information.

All prices are subject to availability and can be withdrawn or changed without notice. The price is only guaranteed once paid for in full by you. Please note that prices quoted are subject to change.

All tours are priced according to departure /arrival in Reykjavik area.

OBS! All prices for private tours are total for the vehicle, NOT PER PERSON and, no additional charges will be added on top of the booking price.

All our tours will start at the time you wish for them to start. We are available 24/7 all year around. All prices are valid day or night, weekdays or weekends. There are no additional fees for our services.

Please notice Included / Not Included on Tour Information.

We accept all major credit cards:

This site is operated by or on behalf of Private Tours ehf.

When you view the Site, your visit and any disputes arising from it are subject to this Disclaimer, and our Terms of Service.

We have taken reasonable steps to ensure that the Website and all information provided on or through it is accurate. However, Private Tours take no responsibility for information contained on this Website and disclaims all liability in respect of such information.

We shall not be held liable for any losses you suffer, including any indirect or consequential loss, including but not limited to loss of business or profits or any other financial loss arising out of or in any way connected with the use of this Site.

Private Tours is not responsible for the content of any sites directly or indirectly linked to or linked from any pages on this Website. If you consider any linked pages to be inappropriate, illegal or offensive please let us know by contacting us.

All adventure trips and outdoor activities are weather and condition dependent. For your own safety we reserve the right to change your itinerary or to cancel your trip.

Please keep in mind that Iceland weather is extremely variable, especially in the Northern part of Iceland. Our guides/drivers are specially trained to deal with such changing conditions and their number one priority is your safety.

Please be aware of this priority and please respect your guide’s/driver’s judgment and authority to make these adjustments to your tour.

Such changes are more likely around wintertime rather than during other seasons. Our summer trips, operated from May through September, are rarely adversely affected by harsh weather.

If we are forced to cancel your trip due to factors beyond our control before it starts you will receive a 100% refund.

If we are forced to change your itinerary at some point during your trip you may or may not be partly refunded for your tour, depending on the trip that you are on and at what stages of that trip a change occurs.

This refund is rarely more than 50% since in most cases the majority of our operating costs have already been realized after your trip starts.

Clients are advised that all activities are undertaken entirely at their own risk and they must behave in a fit and proper manner at all times in accordance with Private Tours or their partners guidelines and must take proper responsibility for their own safety.

All adventure tours and outdoor activities carry an inherent risks and Private Tours or its partners do not assume any responsibility for accidents that are caused by its customers or can be traced to their own actions or are caused by factors outside of human control (Force majeure).

By checking the “Agree to Terms of Service” box and with the purchase of your trip you agree to these conditions, understand its implications and accept responsibility for your participation in your tour.

Depending on your chosen trip/activities you may be requested to sign an additional liability release on location prior to certain excursions.

As with any and all world travel, we recommend that you buy a Travel Insurance policy in your home country that covers your cost should you have to cancel with a short notice. This kind of insurance is not expensive and frequently covers other risks.

In general, it would be wise to have Travel Insurance whenever you are on the move in the world.

Contact Us

Private Tours ehf
Dugguvogur 2
104 Reykjavík
P: 003547722090
Kt (ID): 531296-2309
VAT no.: 52646